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Image courtesy of RL GNZLZ at Flickr.com
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Etymologically, the words trend and “turn” are closely related: they derive from the same Old Norse root: trendr. Trends are new directions, transformations, changes. If our time could be described with a social phenomenon, the lot of increasingly, frequent and definite trends is the right one. The communications sector is an example of how these trends occur very quickly. Some of these trends, which have had prominence in the current year, will be analyzed in this post.
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According to Forbes, communication with Millennials is a priority, and one of the ways this will be achieved more efficiently is through human capital investments in call centers. It will certainly develop the necessary technology to achieve the necessary communication.
Several call centers have invested a considerable amount of money on improving communication technologies. The aim has been, for a long time, an effective agent management and a continuous improvement of customer service. Today, the focus of many investments in this sector is real-time communication with users through virtual channels (WebRTC and SMS, for instance), because the Millennials seek, above all, direct and immediate interaction with customer service for solving their problems quickly and efficiently.
Brands will be the new activists. It’s important to keep communities together, but we need to live the experience of living among them and to see them in action. Because of the new kind of consumers, who judge everything based on economic and social policies of brands, we continue to see how brands give more weight to those political and social issues that concern people, placing values at the heart of its communication strategy.
On the other hand, virtual reality as a channel of choice is another important trend this year. While consumers need more experiences and less linear communications, virtual reality will become a key trend in the current 2016. This system has been generally used in the gaming and adult entertainment community, but content creators and communications professionals will use this kind of platforms to help people to assimilate certain realities. Users ask for new experiences in real life every day (or something that closely resembles.) Virtual reality has been very useful in the education sector (driving and flight simulators, for example), to the point that in the future will be a need to impart knowledge of all kind. Since during 2015 the technological advances in this field of communications were tremendous, this year things will move faster. “Brands not only need to ensure that they understand the impact that technology may have on the strategy,” says Don Burns, leader in the telecom industry, “they also must know when to use it and where to turn it into work.”
According to Forbes, communication with Millennials is a priority, and one of the ways this will be achieved more efficiently is through human capital investments in call centers. It will certainly develop the necessary technology to achieve the necessary communication.
Several call centers have invested a considerable amount of money on improving communication technologies. The aim has been, for a long time, an effective agent management and a continuous improvement of customer service. Today, the focus of many investments in this sector is real-time communication with users through virtual channels (WebRTC and SMS, for instance), because the Millennials seek, above all, direct and immediate interaction with customer service for solving their problems quickly and efficiently.
Brands will be the new activists. It’s important to keep communities together, but we need to live the experience of living among them and to see them in action. Because of the new kind of consumers, who judge everything based on economic and social policies of brands, we continue to see how brands give more weight to those political and social issues that concern people, placing values at the heart of its communication strategy.
On the other hand, virtual reality as a channel of choice is another important trend this year. While consumers need more experiences and less linear communications, virtual reality will become a key trend in the current 2016. This system has been generally used in the gaming and adult entertainment community, but content creators and communications professionals will use this kind of platforms to help people to assimilate certain realities. Users ask for new experiences in real life every day (or something that closely resembles.) Virtual reality has been very useful in the education sector (driving and flight simulators, for example), to the point that in the future will be a need to impart knowledge of all kind. Since during 2015 the technological advances in this field of communications were tremendous, this year things will move faster. “Brands not only need to ensure that they understand the impact that technology may have on the strategy,” says Don Burns, leader in the telecom industry, “they also must know when to use it and where to turn it into work.”
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Image courtesy of Tyler Pruitt at Flickr.com
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In addition, in the flowcharts of companies, Youtubers may have a significant presence to stream content to workers. Companies need to decode new cultural codes, just like Youtubers: a social phenomenon of a decade that started in 2006 and has revolutionized the way information is transmitted at present.
Large 2016 marketing campaigns don’t just make noise to catch attention: they provide a good service. IBM, for example, has protected people from the rain under their ads on the street, and Samsung has set up giant screens in the back of their trucks where they project an image of the traffic through a camera on the front of the vehicle, to show drivers a good view that the truck is blocking. Marketing campaigns will be increasingly active every day.
The traditional model of 'funnel' sales belongs to the past. Consumers go directly to the end point of purchase today. While large online retailers are always seeking the amplitude, brands must seek depth. They guide their ad contents and campaigns to create a good experience with the brand. It makes it possible for consumers not only back, but remember the brand anywhere when purchasing.
The Internet of Things (IoT) is changing the way the global society communicates with itself. This phenomenon of hyper-connectivity will produce a paradigm shift of huge proportions, difficult to foresee (almost like the invention of the steam engine or the discovery of electricity.) Every day, more devices and objects of daily use are connecting to internet and providing useful information for users and businesses. In ten years, the number of smart objects will exceed the fifty billion of units. This year, more and more brands want their products to use IoT technology to improve the user experience and their sales and services as well.
Finally, the Millennials are destroying advertising. iOS 9 has allowed ad blocking, but the market is not ready to react. In 2016, brands will need to improve native advertising, as well as exploring new ways to generate notoriety in the top of the funnel (from sponsored podcasts and agreements with bloggers who are influencers, vloggers and Instagrammers), to a renewed commitment to activities experiences.
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