In terms of Technology, Media and Telecommunications (TMT), Don Burns knows Millennials are likely to be the first pro-PC users. Even when they compose the smartphone generation, they are still the age group who is more prone to use computers, especially a laptop, to communicate. Statistics show that 85% of Millennials living in developed countries have access to a portable personal computer (laptop). Compared to the access they have to smartphones, this statistic is simply a little bit lower.
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Millennials tend to have all the smart devices since they see each one of them as a complement and not a substitute for each function. Therefore, they have smartphones, laptops, and PCs, and they use them as tools to communicate and work. This general picture is possible because technology prices are lower today compared to what they used to be a decade ago, also because they were raised in a fast-paced world characterized by affordable high-tech devices.
Most people who belong to this generation usually prefer to type on their computers or hold a smartphone on their hands to share a couple words with their loved ones. Surprisingly, they are more prone to use a laptop than a phablet or tablet, simply because the keyboards and trackpads on laptops are easier to manipulate.
Millennials move fast with all the new telecommunication trends and advances. As the smartphone generation, they prefer to use apps to do and find out about everything, especially if those apps are graphically appealing. A recent study in the US shows that young adults spend at least 30% of their daily time using their mobile phones to both communicate and chill. Apps such as Instagram have become the Millennials Holy Grail in terms of sharing graphic content.
In terms of using a computer, Millennials in the US spend at least 25% less time than adults from older generations do using the Internet or watching video on a PC, in addition to email, games, and work/study applications. This means they want to make the most of their time when it comes to using technology, accomplishing multiple tasks per day. They want communications to be effective and in real-time.
The usage of mobile phones compared to laptops is considerably higher for Millennials. In general, this generation spends 20 hours more per month on their mobiles than they do on their laptops.
If we think about TV usage, Millennials don’t spend more than 3 hours in front of the TV, and usually, they don’t use it to watch their favorite show. Most times they plug their game consoles and use internet connection to download games, watch movies, read the news, watch Youtube videos or even send emails. In this sense, the way Millennials interact with their TV has also changed since most TVs nowadays are also smart and allow people to share mass media content with them.
Furthermore, old generations tend to spend 33% more time reading a printed newspaper or magazine, or listening to the radio than Millennials do. This new generation reads digital contents and listens to online broadcasts on their mobile phones. This trend has taken over newspapers, magazines and radio, showing that the way information is produced hasn’t changed, but what has indeed changed is the way this new generation consumes it.
Telecommunications are advancing according to its consumer’s needs. If companies kept all this information in mind, they would know that best way for them to grant their permanence in the market is by creating strategies meant to reach this new type of consumer that has always its smartphone, tablet or laptop in hand and in front of its eyes.
How do Millennials communicate?
Millennials move fast with all the new telecommunication trends and advances. As the smartphone generation, they prefer to use apps to do and find out about everything, especially if those apps are graphically appealing. A recent study in the US shows that young adults spend at least 30% of their daily time using their mobile phones to both communicate and chill. Apps such as Instagram have become the Millennials Holy Grail in terms of sharing graphic content.
In terms of using a computer, Millennials in the US spend at least 25% less time than adults from older generations do using the Internet or watching video on a PC, in addition to email, games, and work/study applications. This means they want to make the most of their time when it comes to using technology, accomplishing multiple tasks per day. They want communications to be effective and in real-time.
The usage of mobile phones compared to laptops is considerably higher for Millennials. In general, this generation spends 20 hours more per month on their mobiles than they do on their laptops.
What about the old-fashioned telecom means?
If we think about TV usage, Millennials don’t spend more than 3 hours in front of the TV, and usually, they don’t use it to watch their favorite show. Most times they plug their game consoles and use internet connection to download games, watch movies, read the news, watch Youtube videos or even send emails. In this sense, the way Millennials interact with their TV has also changed since most TVs nowadays are also smart and allow people to share mass media content with them.
Furthermore, old generations tend to spend 33% more time reading a printed newspaper or magazine, or listening to the radio than Millennials do. This new generation reads digital contents and listens to online broadcasts on their mobile phones. This trend has taken over newspapers, magazines and radio, showing that the way information is produced hasn’t changed, but what has indeed changed is the way this new generation consumes it.
Why is the love between Millennials and Telecom meant to last?
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Even though there was a shift in the way this young generation uses and oversees telecommunications, the need of using them is still very powerful. This can be seen in the importance Millennials give to being connected to the outer world. They always want to be the first ones to post it, they don’t want to work inside an office but at a coffee shop from where they can email their workplace, they simply want to move fast with technology and use it in the best way they can to communicate their ideas and emotions.
Telecommunications are advancing according to its consumer’s needs. If companies kept all this information in mind, they would know that best way for them to grant their permanence in the market is by creating strategies meant to reach this new type of consumer that has always its smartphone, tablet or laptop in hand and in front of its eyes.
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